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By Emily Ross

Contained in the good fortune of a hundred company Geniuses

Risk-loving marketers. cutting edge geniuses. Self-starters and mavericks. The world's maximum companies have been equipped via distinct humans, every one bringing their very own type and savvy to the marketplace.

100 nice companies and the Minds at the back of Them is a various and encouraging collections of serious company tales. masking numerous luck paths, marvelous thoughts and interesting marketers, every one profile explores the genius at the back of the best enterprise minds:

o A mother's suggestion that introduced child Einstein
o Aveda's trip from hippie to hip
o How Guinness overcame a centuries-old challenge to beat new markets
o TiVo's lengthy struggle to give an explanation for the genius in their product
o How Oprah went from individual to empire
o and plenty of more

An engrossing examine what makes marketers and enterprise geniuses tick, this publication highlights the pivotal moments within the lives of significant companies, with lasting lesson at the artwork of creating your small business a success.

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Five Pixar Julie Aigner-Clark and invoice Clark, child Einstein Callaway Barbie Hallmark playing cards • • • • 2. thank you for the belief. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 pink Bull Sony Walkman • three. The lengthy and Winding highway . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Liquid Paper Dyson The Kellogg corporation 3M and the Post-it word • • • four. Do What you're keen on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . fifty three Weight Watchers Quiksilver Kate and Andy Spade Nobu Wolfgang Puck • • • • five. thank you for not anything: The Founders Who overlooked out at the Billions . . . . . . . . . . . . . . . . . . . . . . . . seventy one Chanel No. five The Coca-Cola corporation Clarence Birdseye • • 6. severe Makeovers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . eighty one Nokia Avon LVMH hole Samsung Guinness Adidas • • • • • • 7. The Revolutionaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 IKEA Re/Max JD strength Mark Burnett Howard Schultz, Starbucks • • • • eight. It Didn’t ensue in a single day, however it Did take place . . . . . . . one hundred thirty five Amazon Columbia sports clothing Nutrimetics • • nine. That’s What i needed, I simply Didn’t realize it . . . . . . . . . . . . 147 Cirque du Soleil Rollerblade Websense Craigslist MTV TiVo Hooters Liz Lange Maternity • • • • • • • 10. Survival of the Fittest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177 Microsoft Mars Inc. XM satellite tv for pc Radio • • 2/21/08 4:42 PM web page vi eleven. Born to promote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189 Ray Kroc, McDonald’s Dell Arthur clean and Bernie Marcus, the house Depot Mary Kay Ash, Mary Kay Cosmetics Simon Fuller • • • • 12. Me, Myself, and that i. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215 Oprah Winfrey Sean Combs Richard Branson Taschen Danni Ashe • • • • thirteen. i need to Be by myself: the Greta Garbos of industrial . . . . . . . 235 Oakley Revlon Luxottica • • 14. Ah, That’s the way you Do It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247 eBay constrained manufacturers L’Oréal BlackBerry Wal-Mart Warren Buffett, Berkshire Hathaway NetJets • • • • • • 15. photograph Is every thing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277 Nike Tiffany & Co. Levi’s • • sixteen. The company Daredevils . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 FedEx Esprit Playboy • • 17. The Lennon & McCartney Duos . . . . . . . . . . . . . . . . . . . . . . . 307 Tupperware Apple identity software program Google Seinfeld • • • • 18. Funky, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333 Juicy Couture Jamie Oliver CollegeHumor. com MAC Cosmetics (Makeup Artists Cosmetics) • • • 19. From Hippy to Hip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349 Aveda Ben & Jerry’s • 20. watch out for reasonable Imitations . . . . . . . . . . . . . . . . . . . . . . . . . . . 357 Steinway Lego Harley-Davidson 4 Seasons lodges Manolo Blahnik Porsche Prada Alessi • • • • • • • 21. No adventure useful. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387 Subway Mrs. Fields Cookies Diners membership Jani-King • • • 22. And Now for whatever different . . . . . . . . . . 401 Play-Doh Dippin’ Dots Build-A-Bear Workshop Disposable Diapers Neopets large Soaker • • • • • Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421 concerning the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 423 2/21/08 4:42 PM web page vii ACKNOWLEDGMENTS thanks to the numerous inspiring businesses and people who cooperated with us and to the authors and specialists all over the world who proven our details.

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