Download E-books The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business PDF

By Rolf Jensen

A desirable investigate the way forward for company, as featured in quick Company

The destiny is uncertain­­the global is consistently altering. whereas something can take place, a few issues are way more most likely than others. Rolf Jensen, across the world popular futurist, presents readers with a tangible examine what the longer term can be like over the subsequent 25 years.

By deciding on what lies forward, Jensen offers humans the data they should make educated judgements and strategically align themselves to capitalize at the unknown destiny, a destiny Jensen calls "the Dream Society." This dream society is characterised by means of the commercialization of emotions.

In this provocative exploration, Jensen says that it'll now not be sufficient to supply an invaluable product. He exhibits that, for a product to achieve success, its basic function stands out as the skill to satisfy an emotional need.

Those who comprehend the workings of this dream society could be the ones who create the recent items, new markets, and new companies that dominate the area of the following day.

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